CV
Global Marketing - Partner Marketing - Demand Gen - Revenue Marketing - Event Marketing - Product Marketing - Field Marketing - Heck Just About Any Type of Marketing
Steve Greene, PMP® | Head of Marketing | Fintech & Payments Platforms | Partner, Ecosystem & GTM Growth
Welcome to my CV repository 👋
I’m a global B2B marketing executive with 20+ years’ experience in enterprise marketing building partner programs and revenue engines for Fortune Global 500 and fintech start-ups. My focus is on translating strategic ideas into scalable programs that deliver measurable results: 1,337% partner account growth, 84% partner-sourced acquisition with deals 2.2x larger than average, 12.2% YoY channel growth across 22 countries. I’m a global marketing executive with 20+ years building partner ecosystems and revenue engines for fintech platforms and enterprise technology companies. Currently building a Web3 membership platform while pursuing senior marketing leadership roles in blockchain, fintech, and payments infrastructure. My focus is translating complex financial technology into scalable programs that deliver measurable results: 1,337% partner account growth, 84% partner-sourced acquisition with deals 2.2x larger, 3x qualified lead growth QoQ.
What I Bring
- Web3 and blockchain infrastructure expertise through hands-on platform development (AffiniCoin), bridging traditional payments and decentralized finance with focus on mainstream business adoption
- Digital transformation leadership - experience managing enterprise-level marketing organizations through change while achieving measurable business outcomes and maintaining budget accuracy across eight currencies
- Global marketing operations expertise in demand generation and revenue marketing (Salesforce, HubSpot, Impartner) and campaign execution across Americas, EMEA, and Asia Pacific for multinational technology companies
- Partner ecosystem development and revenue marketing leadership across enterprise industries, with proven ability to drive pipeline growth through strategic partnerships and cross-functional collaboration
- Data-driven optimization with proven track record: marketing influence grew from 28% to 41% of closed/won revenue, tripling qualified leads through systematic execution and strategic planning
- Marketing agency founder and CEO - startup ownership experience, Inc. 500 recognition twice, serving Fortune 500 enterprises including AT&T, Cisco, IBM, Lenovo.
Recent Projects
AffiniCoin Platform (12/2025-Present)
Building Solana-based membership affinity platform demonstrating Web2→Web3 identity solutions and multi-tenant SaaS models for mainstream business adoption.
Key Achievements
- 3x qualified lead growth QoQ for 12 months
- 12.2% YoY channel sales growth, exceeded targets by 186%
- 1,337% partner account growth across 22 countries
- 84% partner-sourced acquisition with deals 2.2x larger
Let’s talk about how my experience driving adoption of complex payments infrastructure and building partner ecosystems for fintech platforms translates to blockchain and Web3 infrastructure requiring mainstream business adoption.
- Currently exploring senior marketing leadership opportunities in Web3/blockchain infrastructure and enterprise technology, particularly roles requiring brand building, competitive positioning, enterprise marketing, developer marketing, platform and institutional partnerships.
- Best way to reach me: LinkedIn
Here’s the promo reel for ALPHA, the channel marketing start-up I founded in 2000 and exited in 2015
Agency of Record for Lenovo North America: Built Lenovo’s first developer portal, establishing developer ecosystem framework now core to Web3 platforms.
- There’s a story behind each piece of creative in the video below. Learn more here: ALPHA Creative Case Studies
- Which case studies resonate most with you 💡? Let me know - let’s connect on LinkedIn
